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94% of donors who give when they’re young also give when older.
Additionally, donors who give in their first five years out of college are
30% more likely to continue to give 20+ years out of college and, much
more generously. Studies also show that supporters who were engaged in
philanthropy at a young age give three times the amount of those who were
not early donors. Young Patron Programs are highly effectively tools to
build support longevity among your donors, raise awareness and increase
levels of giving. |
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A Young Patrons Program is a fundraising method composed of membership
levels to engage young supporters (generally in their 20s to 40s). In
return for a membership fee, young patrons receive benefits from a
non-profit organization such as event invitations, networking
opportunities, behind-the-scenes tours, and discounts on products. And you
don’t have to be a museum to start one! Nor do you need a built in
membership base to be successful. |
