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  Tatung Company - Taiwan
   


Tatung CompanyOur relationship with Tatung Company, a large conglomerate founded in 1918, dates back to the early 1980's. When Eastern Europe opened to the west in the late 1980's, we were given a contract by Tatung to help them capitalize on these new opportunities. As a result, we helped Tatung secure a new partner company in Hungary resulting in a joint venture arrangement.

As a product of our efforts, Tatung gained a better understanding of the opportunities in Eastern Europe and also decided to open a procurement office in Hungary.

The Tatung boy mascot shown at right was created in 1969 by the late Dr. T.S.Lin, then President of Tatung. Intended to embody the company philosophy with a coin slot at top to permit the "saving of a dollar every day" and oversize head to show the importance of brainstorming and execution, big eyes to be able to observe customer behavior, a rugby ball under arm to cultivate the teamwork of rugby players who persistently strive to reach a goal and finally the big feet to show Tatung's role as the pioneer in industry always acting proactively with vigor, devotion and honesty.

CECA's Chairman Emeritus was presented with a Tatung Boy by President W. S. Lin, now Chairman of Tatung, in 1989 during one of his many visits to Tatung Headquarters on behalf of Videoton Vallalat Hungary.

 
 
 

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