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Who |
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Both
non-profit and for-profit organizations should complete and utilize
marketing plans. |
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Why |
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Businesses that are interested in increasing their revenue or expanding to
serve other markets must embark on a planning period to determine goals
and the best route to meet them.
Non-profit organizations that wish to diversify funding or increase public
awareness of their cause, thereby driving more support and donations must
also engage in a planning process to outline goals and the methods for
reaching them.
For
both types of organizations, a marketing plan serves as a roadmap which
guides staff in reaching marketing and sales/donation goals. The
implementation of it, done correctly, provides key intelligence into what
does and does not work when engaging your specific market. |
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What |
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As part of
strategic planning, CECA works with organizations to do one or a
combination of the following:
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Coordinate
and manage the planning process |
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Design
personalized and customized plans that include actionable steps to reach
your market through methods appropriate for your organization such as |
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Your
website |
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Email
marketing |
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Social
media |
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Online
marketing |
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Strategic partnerships |
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Branding |
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Public
relations |
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Advertising |
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Personal selling |
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Special
Events |
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Implement plans in partnership with clients |
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Conduct
periodic informal assessments along the way and/or an annual formal
assessment to determine if alterations or directional change is needed |
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How |
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CECA works with organizations to manage the process
from start to finish every step of the way. Or, organizations can engage
us at any one of the stages of the planning process to gain our insight,
assist in a particular area or manage and/or carry out the remaining
tasks. Please see our
Approach
section for details on our process or
Contact us
for a free consultation to discuss your specific needs.
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