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Top 10 Small
Business Marketing Mistakes
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10. |
Not
making the most of
your first impression such as not dressing to the
occasion or not remembering and reiterating names.
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9. |
Emphasizing
product or service features rather than solutions, benefits and
value added. |
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8. |
Not connecting
charitable giving to your business objectives. |
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7. |
A few local print
ads constitute your total marketing plan. |
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6. |
Not utilizing your
strategic plan as a living document. |
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5. |
Not defining or
concentrating on your target market. |
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4. |
Passing on
projects that have aspects out of the scope of your business
because you personally lack the skills. |
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3. |
Not tracking every
marketing effort thereby not basing decisions on return on
investment. |
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2. |
A static company
website that simply mimics the company brochure. |
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1. |
The company name,
logo and tagline are used inconsistently and the overall look of
each marketing piece is sporadic. |
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