Home > Insight >  Marketing > Tips > Top 10 SEO Optimization Mistakes 

 
  10.  Non-descriptive titles that don't include keywords or include too many keywords
     
  9.  Linking to unprofessional or discredited sites
     
  8.  Not including a site map
     
7.  Not including a blog on your site
     
  6.  Becoming complacent once you've achieved high search engine ranking
     
  5.
 
 Discounting the link architecture of your site - poor internal linking, not measuring and conducting
 outreach for incoming links, and little or no inbound links
     
  4.  Not specifying individualized source code for each page of your site
     
  3.  Choosing generalized or industry jargon-related keywords
     
  2.  Relevant, little or no content beyond brochure-type information
     
  1.  Overusing keywords in website content and in the source code
     
     

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