Home > Insight > Marketing > Tips > Top 10 Online Marketing Mistakes 

  10.  Using the company website as the only marketing tool  
       
  9.  Assuming search engines will come to you  
       
  8.  Not keeping website content up-to-date  
       
  7.  Not partnering with other site owners for content, reciprocal links, referrals and other benefits  
       
  6.  Assuming everyone has the latest technology to view your site properly  
       
  5.  Using too much Flash, too many graphics or large files that slow the loading of your pages  
       
  4.  Not ensuring you are spam compliant before you send an email campaign or sending an email
 campaign to a purchased list
 
       
  3.  Believing viral marketing or word of mouth marketing is less important than other marketing
 techniques
 
       
  2.   Asking for a lot of information beyond name and email address from subscribers, particularly for free
  memberships
 
       
  1.  Not featuring an opt-in email address sign up on your site or in email promotions  
         
         

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