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MARKETING
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SERVICES
Non-Profit Marketing
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Who |
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Non-profit organizations. |
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Why |
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The way
in which a non-profit organization presents itself to stakeholders (the
public, potential funders, existing donors, board members, staff,
potential staff members and others) - both on and offline - is tantamount
to obtaining support. Our experience dictates a direct correlation between
the level of a charity's branding (living its core values, taking control
of its real and perceived reputation, presenting a clear position),
communication (the look and type of materials used for promotion,
communicating the programming methodology, communicating its effectiveness
in solving community problems) press coverage and online presence
(maintenance of a branded website and other presence on the Internet) and
its ability to obtain donations. The more cohesive and strategized the
charity brand, the more apt the organization is to receive support.
Fundraising done well is, in essence, a marketing process. Marketing is
therefore essential to support a non-profit's development efforts. |
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What |
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CECA helps design and execute non-profit marketing
plans that include the tactics necessary to support fundraising and cause
awareness efforts. For details on our marketing plan services, please see
our
Actionable Strategic Marketing Plans
section.
We also
design and execute customized individual marketing campaigns. For details
on areas around which we can develop a campaign, please see one of the
relevant sections below:
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How |
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We offer non-profit marketing services individually
or combined in a project package customized to fit specific needs. We can
work with you from start to finish or step in to assist you at any one
phase of your existing process. Please also see our
Approach
section for details on our general process or
Contact
us for a free consultation to discuss your
specific needs.
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