Who
	While the goals differ, both non-profit and for-profit organizations benefit from email messaging. Below details our e-mail marketing services for businesses. For details regarding email marketing for non-profit organizations specific to fundraising, see our Fundraising E-mail Marketing section.
	Why
	Regularly scheduled communication and/or periodic, promotional e-mails sent to an organizations' constituency should be a chief component of most marketing and CRM strategies. E-mail marketing methods are readily and easily quantified with online metrics, which allows an organization to measure its effectiveness and change course as necessary. It is an extremely useful marketing methodology because of its versatility. It can be used as an avenue to drive direct sales, demonstrate your brand, communicate directly and carry-on a conversation with consumers/clients, create awareness, drive traffic to an organization's website, develop consumer/client relationships and gather intelligence on customer/client engagement levels, interests, demographics, and geographics.
	What
	CECA helps organizations design and execute email marketing programs. We work with our clients to set goals, make recommendations for software providers (if needed), draft email design and content, deploy campaigns (including tests as needed), measure results and capitalize on successes.
	How
	CECA is available to work with clients on an ongoing basis to both develop and manage a consistent email program, we can design a one-time email campaign (to test the concept or promote a specific product, service, program or event) or we can step in to take over at any phase of an existing program. Please also see our Approach section for details on our general process or Contact us for a free consultation to discuss your specific needs.