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Both non-profit and for-profit organizations benefit from the creation, maintenance and data mining of a proprietary database.

A database is an often overlooked asset of any corporation, whether non-profit or for-profit. Whether it's to seek out new customers or supporters, deepen relationships with existing customers or supporters or increase awareness of a new product, service or program, engaging the contacts in one's database should be a key part of any marketing effort.

CECA is adept at mining databases to discover hidden potential. We review your database structure to ensure it's in tip top shape, conduct clean up or structural revisions when necessary, search through an organization's data to develop customized lists of contacts, and design outreach strategies to serve marketing goals.

During an initial meeting, we explore an organization's database readiness and potential by asking diagnostic questions. After mutually determining your needs, CECA offers services to either coordinate and manage the entire process or a portion of the process or, because of our deep roots in training and education, we train organizations to mine their own databases as we lead by example. Please also see our Approach section for details on our general process or Contact us for a free consultation to discuss your specific needs.