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We specialize in assisting non-profit organizations during the process but also work instead on the side of for profit companies.

Cause marketing initiatives are a mutually beneficial endeavor. They are an effective avenue for both non-profit fundraising and friendraising while also serving the marketing interests of for profit corporations. Even in this struggling economy, 52% of Americans feel companies should maintain their level of financial support of causes and nonprofit organizations and 26% expect them to give more.* Cause marketing is therefore part of the solution to economic woes for both non-profit and for-profit organizations.

CECA works primarily with non-profit organizations to design and develop strategic partnerships with corporations that include cause-marketing components which raise critical dollars. We are also available to consult for-profit organizations in seeking out non-profit partners.

CECA works with organizations to design, develop and/or manage cause marketing relationships. We start our work by exploring the non-profit's specific funding needs. We then conduct research to identify potential partners, make appeals on our clients' behalf, prepare our clients for meetings with corporations, conduct all follow-up necessary to formulate the partnership and when necessary, manage or assist in the management of the ongoing partnership. Please also see our Approach section for details on our general process or Contact us for a free consultation to discuss your specific needs.


  * Past. Present. Future. The 25th Anniversary of Cause-Marketing