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 Working with
BrandGames on their project for
Deloitte LLC,
we designed and implemented a marketing plan to promote the
Virtual Team Challenge, a high school competition where
students play a business simulation game while learning key math
and management skills needed to succeed in the professional
services and accounting worlds. In collaboration with BrandGames'
staff, we met both objectives and exceeded all previous year's
metrics, registering just under 9,000 students for the
competition. Through a combination of online and traditional
marketing techniques, we are proud to report we converted close
to 60% of our leads into registrants while 64% of those
registrants actively participated. |
